Website Management
As a Marketing Website Manager, my focus is on aligning website functionality and features with business objectives, both short-term and long-term. My role is much more than managing technical execution; I bring a strategic vision and ownership of the website, ensuring it evolves with the business. I develop data-driven improvement roadmaps that anticipate future needs and drive innovation. This perspective sets me apart from the typical developer or agency approach, which can sometimes focus too narrowly on fulfillment.
While I have much experience in development, I believe partnering with skilled developers ensures that projects are completed efficiently, cost-effectively, and to a high standard. This approach allows me to dedicate more time to strategic planning and innovation rather than solely execution.
I favor tools that allow for flexibility and speed, especially in a fast-paced marketing environment. These tools empower marketing teams to make quick updates without relying heavily on developers. While custom solutions using tools like ACF provide control and scalability for developers and agencies, they can sometimes be less agile for marketing needs. However, I recognize that every project requires a tailored approach based on the organization’s goals.
Then there is the elephant in the room…AI is transforming the landscape of website development, and we’re already seeing its impact. While it may automate many aspects of coding in the future, strategic oversight and cross-functional collaboration will remain essential to align websites with broader business goals.
Developers and agencies can play an important role in execution, but their strengths are always enhanced by a Website Manager who understands both the technical and business sides. Bridging the gap between marketing, design, content, and development is one of my core strengths. I thrive in cross-functional environments where collaboration is key to achieving results.
If your goal is to maximize operational efficiency and cost savings, I am confident I can deliver. My strategic approach, combined with technical knowledge, ensures your website becomes a dynamic, future-ready asset that supports your business objectives. If you want someone with technical skills and strategic vision to guide your website’s success, I’m your person!
Experience:
Conversica (B2B SaaS)
Website Manager & SEO Manager
Strategic Ownership & Management of the Conversica corporate Wordpress website. SEO, Maintenance, Performance Analysis, and Content Fulfillment. Led cross-functional collaboration between marketing, design, and development teams to launch a two-phase website migration. Delivered the project ahead of schedule while improving site speed and engagement metrics.
Cheetah Digital (B2B SaaS)
Website Manager
Managed the Cheetah Digital corporate website. Migrate from Drupal to Wordpress, Add Multi-lingual localizations, SEO, Maintenance, Performance Analysis, and Content Fulfillment.
The Day Publishing / D2 Marketing Solutions (Marketing Agency)
Senior Web Developer and Digital Team Leader
Directed the development, management, and deployment of multiple high-profile websites in an agency environment, ensuring seamless execution and alignment with client goals. Spearheaded complex web development projects while mentoring a multidisciplinary team to deliver innovative solutions and exceed client expectations.
Anthony Baratta Design LLC (Marketing Consultant)
Website Manager and Marketing Consultant
Marketing consultation contract with Iconic NYC interior designer Anthony Baratta. Built a brand new Shopify website e-commerce shop. Outlined strategies, best practices, and milestones for SEO, Facebook marketing, Email campaigns, and Instagram ads. E-commerce Photography.
Saybrook Country Barn (SCB) / Saybrook Home
(Retail Marketing)
Marketing, Website, & Project Manager / Photographer
Directed creative strategy and managed cross-department collaboration for integrated marketing campaigns across traditional and digital platforms, driving a improvements in average search position and annual increase in organic traffic and sales.
Technical Skills
Google Analytics (GA4 Certified)
Google Ads (Google Ads Measurements Certified)
Looker Studio
Google Tag Manager
HTML, CSS, PHP (Editing Proficiency)
WordPress (Custom Development & Site Builders: Elementor, WPBakery, Divi)
Marketing Automation (Marketo, HubSpot, Constant Contact, Mailchimp)
CRM Tools (Salesforce)
Project Management Software (Jira, Trello, Asana, Monday, Basecamp)
Data Visualization & Reporting Tools
Adobe Creative Cloud (Photoshop, Lightroom, Premiere Pro, InDesign)
Tag Management Systems
Marketing Skills
Search Engine Optimization (SEO Certified)
Content Strategy & Development
Digital Campaign Management (Paid Media, SEM, Display Ads)
A/B Testing & Conversion Rate Optimization (CRO)
Social Media Marketing & Strategy
Brand Development & Guidelines
Conversion Rate Optimization (CRO)
Backlink Strategy Development
CMS Optimization for Performance
Performance Metrics Analysis & Reporting
Keyword Research & Competitive Analysis
Soft Skills
Team Leadership & Mentorship
Cross-Functional Collaboration
Communication & Stakeholder Engagement
Problem Solving & Adaptability
Strategic Planning & Execution
Time Management & Organization
Certifications
Google Analytics Certified - Google Skill Shop - 2024
Google Ads Certified - Google Skill Shop - 2024
SEO Certification - HubSpot Academy - 2025